FARMING: Choosing The Right Area
While we can’t promise you’ll close 7 figure deals, in this article we’ll tell you everything you need to know to choose and dominate a farm area. Think of your marketing efforts (and dollars) as seeds that you sow on your farm. Like a real farm, there are two essential elements to a bountiful harvest–you need to nurture your planted seeds by watering them, pulling weeds, and applying pesticides, and you need TIME. If you’re expecting overnight success, real estate farming is not for you.
1. STAY CLOSE TO HOME
If you’re just getting started, then working a farm area close to home is probably your best course of action. In fact, the neighborhood you live in is probably one of your best options. Since it can take a significant amount of time to see a decent return from your farm area, your choice is very important.
2. DO YOUR RESEARCH
Of course, being close to home isn’t the only criteria to choosing the right farm area. Another important
element to choosing a farm area are local demographics. Such as: avg. income, avg. age,
# of large employers, types of homes in the area, local amenities, & transportation options.
3. CHOOSE WELL DEFINED BOUNDARIES
In the past few years gentrification has pushed the boundaries of certain neighborhoods just a bit and with people calling these new areas by different names its important to be aware of what thye names & boundaries are.
4. MAKE SURE IT’S THE RIGHT SIZE
In real estate farming, size matters. You need to make sure the area is large enough to ensure a decent
turnover, but small enough that you can build a name for yourself and consistently return to. Frequency is a large part of the farming equation.
5. RUN THE NUMBERS
Using tools like our Sales Activity Report & Carrier Route Analyzer can help you analyze each of your desired farm areas. Let our reports help you achieve farming success.