Create Your Own Walking Farm

Create Your Own Walking Farm

Simply Choose Your Area & Start Walking!

It’s that easy.

Spring is here and the door-knocking season is in full effect. Many agents are looking for the right set of tools that can help them achieve success in their door-knocking efforts. Look no further than our Pacific Coast Instant Profile app. It has all the features needed to create a walking farm within seconds. Below are some of the features that our awesome app offers:







  • EXPORT in PDF or CSV




Farming: Choosing the Right Area…

FARMING: Choosing The Right Area

While we can’t promise you’ll close 7 figure deals, in this article we’ll tell you everything you need to know to choose and dominate a farm area. Think of your marketing efforts (and dollars) as seeds that you sow on your farm. Like a real farm, there are two essential elements to a bountiful harvest–you need to nurture your planted seeds by watering them, pulling weeds, and applying pesticides, and you need TIME. If you’re expecting overnight success, real estate farming is not for you.

If you’re just getting started, then working a farm area close to home is probably your best course of action. In fact, the neighborhood you live in is probably one of your best options. Since it can take a significant amount of time to see a decent return from your farm area, your choice is very important.

Of course, being close to home isn’t the only criteria to choosing the right farm area. Another important
element to choosing a farm area are local demographics. Such as: avg. income, avg. age,
# of large employers, types of homes in the area, local amenities, & transportation options.

In the past few years gentrification has pushed the boundaries of certain neighborhoods just a bit and with people calling these new areas by different names its important to be aware of what thye names & boundaries are.

In real estate farming, size matters. You need to make sure the area is large enough to ensure a decent
turnover, but small enough that you can build a name for yourself and consistently return to. Frequency is a large part of the farming equation.


Using tools like our Sales Activity Report & Carrier Route Analyzer can help you analyze each of your desired farm areas. Let our reports help you achieve farming success.



Farming Vs Prospecting

Farming vs Prospecting

Do you know the difference.

Many listing agents approach us and ask, What tools does Pacific Coast Title have that can help me build my business? The reality is, we have a two handfuls of tools that are proven to help realtors grow their
business but we always end our answer with the following: “One of the best tools/service we can provide is helping you establish your farm area.”


Realtors often think that these are synonymous with each other but the truth is they are actually very different. Prospecting can be described best as handing out real estate flyers standing outside of a grocery store hoping you might peek the interest of a passerby. Farming is when you precisely target a particular demographic or set of individuals with pinpoint accuracy.


In sales the perception tends to be the more phone calls, doors I knock, or hands I shake the better my chances will be. In some cases this might work, however, to achieve longevity and success in real estate we suggest that realtors take a more analytical approach to when targeting their audiences. Why? To help save you time, money, help increase your success rate.


We are experts in property information and can help you establish a set of parameters that can help make your farming more efficient and potentially more fruitful. We can help you with things such as:

  • Selecting A Farm Area
  • Calculating Turnover Ratios
  • Providing an Area Sales Analysis
  • Identifying Absentee Owners
  • Deciding on How Big Should Your Farm Be?
  • Creating Specific Farming Criteria
  • Digital Walking Farm
  • Sales Snapshot Reports
  • Carrier Route

These are only a few of the great things that we offer to help you grow your business. We have an entire farming department dedicated to helping providing all of the necessary farming information that you will need.

Let’s Set a Farming Appointment Today to
Begin Building Your Business.


New Tool Alert: Carrier Route Analyzer

Carrier Route Analyzer


Are you looking for a more in-depth look at you current farm area? If so, our new Carrier Route Analyzer is the perfect tool to help. Our report analyzes all the different mail carrier routes in any city and gives you all the important information you need to know.

Report Features:

  • Mail Routes – We organize all of the mail routes within a given city. Got multiple zip codes? No problem.


  • Turn Over Ratio – The turn over ratio is calculated for each mail carrier route and sorted from highest to lowest.


  • #of Sales & Properties – We give you the total number of sales within the last 12 months along with the total number of properties per route.


  • Absentee % – We calculate the percentage of absentee owners within each tract.


  • Volume of Sales – We add up all of the total sales figures and give you an avg. sales price.


  • Avg. Years Owned. – Targeting empty nesters? Our report gives you the average years a home is owned within each route.

Contact Us To Order Your Report Today.


Ordering Your Perfect Farm


Ready to start farming? If you are having trouble finding a way to get started don’t worry, we have your back.  We have created this handy 4-step guide to help you order your  perfect farm package.


Location is the starting point for all real estate farming efforts. Below are a few popular choices that many agents use when selecting a location.

  • City
  • Zipcode
  • Tract
  • Radius

Property Type

Property type is the second most important piece needed. Below you will find some of the most common property types agents target.

  • Single Family Residences
  • Units 2-4
  • Apartments
  • Condos


Additional criteria is what can help you drill down and get the best results. Below you will find additional search criteria that agents use.

  • Sale Date Range
  • Surnames
  • Property Characteristics i.e (Beds, Baths, Sqft.)
  • Owner or Non-Owner Occupied


Now that we have decided on all of your other factors the final step is delivery. It can be one
or a combination of the options below:


  • CSV
  • PDF
  • Both

Hard Copy

  • 6 Line Booklet
  • 5160 Mailing Labels

Farming 101 : A quick primer on farming criteria


Farming 101

Effective and efficient real estate farming is a big key to the success of a real estate agent. Are you aware of the different criteria that is available when creating a farm? If not, that’s ok. Here is a quick primer to help you get the ball rolling.

Basic Farming Options

A. Your information can be sorted by:

  1. City
  2. Zip Codes
  3. Thomas Guide Pages – Old or new Thomas Bros. Grid
    Owner’s Name
  4. Parcel Number – Provide us with assessor book number
  5. Odd/Even – Odd or even side of the street
  6. Tract Number
  7. Census Tract – These are permanent areas intended for statistical purposes. They are bounded by visible, physical features, natural or man-made.

B.  Additional Sort by Property Characteristics

  1. Assessed value, number of bedrooms and baths
  2. Lot size – Square footage or acreage
  3. Percentage improvements – Ratio of improvement value as it relates to land value
  4. Improvements – Pool, spa
  5. Square Feet
  6. Number of Units
  7. Use Code
  8. Year Built
  9. Zoning

C. Additional Sort by Sales Price:

  1. Full Value – Full transfer, quitclaim, partial transfer
    or trustees deed
  2. Owner Occupied or Absentee Owner
  3. Sales Date
  4. Sales Price

Label Options

  1. All Caps
  2. Addressee “or current resident” – This setting adds the owner’s name and/or with current resident.
  3. We use the 5160 & 5162 Standard mailing Labels

Advanced Farming Options

A Street Address Sequence
Tax rolls listed alphabetically by street name, followed by numbered streets. Each street listed alphabetically and numerically is sub-listed by address number, from lowest to highest. This is often called a “walking farm.”

B. Vacant Land by Value Sequence
Tax Rolls listed numerically by Assessor’s Parcel Number, but limited to parcels with a valid land value and no improvement value. Consider searching by use code when looking for vacant land.

C. Absentee Owner
Tax Rolls listed numerically by Assessor’s Parcel Number, consisting of residential properties with owners that have different mailing addresses than the residential addresses.

D. Apartments by Assessor Parcel Number
Tax rolls listed numerically by Assessor’s Parcel Number exclusively for apartments… beginning with use code 1112 & 1104, or five or more units. This does not include duplexes, triplexes, or courts. Multi-family dwellings are sorted individually by their appropriate use codes.

E. Conventional/Industrial by Alphabetical Sequence
Tax rolls listed alphabetically by owner’s last name and consisting of all properties that are considered income properties. (Excluding residential [SFR] and vacant land). This farm is not sorted by use code.

F. Commercial/Industrial by Number Sequence
Tax rolls listed sequentially by its use code. This farm EXCLUDES single-family residences and mobile home parks.

G. Commercial/Industrial Use by Value Sequence
Tax rolls listed sequentially by use code, and numerically by value, from high to low within each use code. This consists of all properties EXCLUDING single-family residences and apartments.

H. “Empty Nester Farm”
Order an area with the criteria… only properties that were purchased 25 years ago or longer

Got more questions about farming? Contact us today!