FarmingVsProspecting

Farming Vs Prospecting

Farming vs Prospecting

Do you know the difference.

Many listing agents approach us and ask, What tools does Pacific Coast Title have that can help me build my business? The reality is, we have a two handfuls of tools that are proven to help realtors grow their
business but we always end our answer with the following: “One of the best tools/service we can provide is helping you establish your farm area.”

FARMING VS. PROSPECTING…

Realtors often think that these are synonymous with each other but the truth is they are actually very different. Prospecting can be described best as handing out real estate flyers standing outside of a grocery store hoping you might peek the interest of a passerby. Farming is when you precisely target a particular demographic or set of individuals with pinpoint accuracy.

A NUMBERS GAME?

In sales the perception tends to be the more phone calls, doors I knock, or hands I shake the better my chances will be. In some cases this might work, however, to achieve longevity and success in real estate we suggest that realtors take a more analytical approach to when targeting their audiences. Why? To help save you time, money, help increase your success rate.

HOW WE CAN HELP YOU FARM MORE EFFECTIVELY?

We are experts in property information and can help you establish a set of parameters that can help make your farming more efficient and potentially more fruitful. We can help you with things such as:

  • Selecting A Farm Area
  • Calculating Turnover Ratios
  • Providing an Area Sales Analysis
  • Identifying Absentee Owners
  • Deciding on How Big Should Your Farm Be?
  • Creating Specific Farming Criteria
  • Digital Walking Farm
  • Sales Snapshot Reports
  • Carrier Route

These are only a few of the great things that we offer to help you grow your business. We have an entire farming department dedicated to helping providing all of the necessary farming information that you will need.

Let’s Set a Farming Appointment Today to
Begin Building Your Business.

NewHomeowners

Got Buyers? First Time Homeowners Guidebook

[ New ] Homeowners Guidebook

The Perfect Tool For New Homeowners

Are you looking for something that can educate your new homeowners regarding their grant deed, tax information, and important things they should look out for? Than our First Time Homeowners Guidebook is the perfect tool.

Our Booklet Features:

    • Title & Ownership Info
      • Understanding their grant deed.

       

    • Taxes & Value Assessment Information.
      • Supplemental Taxes
      • Property Taxes
      • Homeowners Exemption

 

    • What to Watch-Out-For
      • Homestead Solicitations
      • Grant Deed Solicitations
  • Our Role
    • How Title protects your client.

Contact us for a copy today.

5d2a17a6-f777-4224-bf74-76db88acfc23

New Tool Alert: Carrier Route Analyzer

Carrier Route Analyzer

TARGET SMARTER

Are you looking for a more in-depth look at you current farm area? If so, our new Carrier Route Analyzer is the perfect tool to help. Our report analyzes all the different mail carrier routes in any city and gives you all the important information you need to know.

Report Features:

  • Mail Routes – We organize all of the mail routes within a given city. Got multiple zip codes? No problem.

 

  • Turn Over Ratio – The turn over ratio is calculated for each mail carrier route and sorted from highest to lowest.

 

  • #of Sales & Properties – We give you the total number of sales within the last 12 months along with the total number of properties per route.

 

  • Absentee % – We calculate the percentage of absentee owners within each tract.

 

  • Volume of Sales – We add up all of the total sales figures and give you an avg. sales price.

 

  • Avg. Years Owned. – Targeting empty nesters? Our report gives you the average years a home is owned within each route.

Contact Us To Order Your Report Today.

Happy President’s Day

PresidentsDay

 

Wishing you a Happy President’s Day

FROM YOUR FRIENDS AT PCT.

“If your actions inspire others to dream more, learn more, do more and become more, you are a leader.”  -John Quincy Adams

In observance of President’s Day all of our Pacific Coast Title Branches will be closed on Monday February 20th. We will be resuming business as usual on Tuesday February 21st.

As always, please reference Pacific Coast Title  Company on your next title order.

Targeting

Targeting Real Estate Goals?

TARGETING SPECIFIC REAL ESTATE GOALS?

Let us help you hit your target.

If you are looking to hit your real estate goals in 2017, below you will find 4 tools that can help get you started.

  1. SALES SNAPSHOT REPORT
    1. Find out the latest activity in your farm
      area. Get the turn-over-ratio, owner vs
      renter ratio, avg. price per square
      footage & more!
  2. UPDATED FARM PACKAGE
    1. Now that we have our farm area stats
      it’s time to order an updated farm
      package. Get it in PDF, CSV, mailing
      labels, or all three.
  3. PACIFIC COAST INSTANT PROFILE
    1. If door-knocking is part of your marketing
      plan then our walking farm app is the
      perfect tool. Draw your walking order,
      make notes, classify leads & more!
  4. * PACIFIC COAST AGENT 3.0 LITE
    1. Our app makes number crunching a
      breeze. Quote buyer estimates, send
      sellers netsheets, and market on social
      media all from our app.

Have a question about one of these tools?
Let’s setup a meeting today.

OpenHouseTool

Open House? | Our App Helps

Our Pacific Coast Agent 3.0 app ( Lite & *Pro ) is the ultimate tool for helping
you educate potential buyers during your open house.

Here are a few things you can do:

Generate Estimates

Easily generate a buyers estimate that includes payment information, closing cost information, property pictures, your info & more.

Marketing Material

Choose from a plethora of marketing pieces which can be customized. Need a flyer about the benefits of buying? Our app has you covered.

Capture Info

Buyer estimates, marketing pieces, and seller netsheets can be sent via email or text
message. This allows you to capture your prospective buyers contact info.

Our Pacific Coast Agent 3.0 is available for you Iphone, Android, PC, or Mac.

* The pro version includes the marketing center. The pro
version must be purchased.

PerfectFarmPackage

Ordering Your Perfect Farm

HOW TO ORDER YOUR PERFECT FARM PACKAGE

Ready to start farming? If you are having trouble finding a way to get started don’t worry, we have your back.  We have created this handy 4-step guide to help you order your  perfect farm package.

Location

Location is the starting point for all real estate farming efforts. Below are a few popular choices that many agents use when selecting a location.

  • City
  • Zipcode
  • Tract
  • Radius

Property Type

Property type is the second most important piece needed. Below you will find some of the most common property types agents target.

  • Single Family Residences
  • Units 2-4
  • Apartments
  • Condos

ADDITIONAL CRITERIA

Additional criteria is what can help you drill down and get the best results. Below you will find additional search criteria that agents use.

  • Sale Date Range
  • Surnames
  • Property Characteristics i.e (Beds, Baths, Sqft.)
  • Owner or Non-Owner Occupied

DELIVERY METHOD

Now that we have decided on all of your other factors the final step is delivery. It can be one
or a combination of the options below:

Electronic

  • CSV
  • PDF
  • Both

Hard Copy

  • 6 Line Booklet
  • 5160 Mailing Labels